Step 1 — Needs Analysis Health Questions
Cancer, heart, diabetes, income, mortgage, existing coverage, bank — everything to determine the right product pitch.
23 EAPP underwriting questions. Alcohol, DUI, blood pressure, cancer, medications, hospitalizations and more.
Present 3 options, start at the top, steer to option 1 or 2, get buying power, transition to health questions.
The 3 Coverage Options — Know These Cold
3
Option 3
Highest coverage amount. Most cash value. Investment-focused. Own it at 65 with full cash value. Most members work UP to this over time — don't lead here.
Investment Side
2
Option 2
Middle of the road. Most members choose this. Some cash value, solid death benefit. Own it at 65. The sweet spot for most people in most situations.
Most Common
1
Option 1
Bare minimum. Gets foot in the door. Locks in age rate and health NOW while young and healthy. The question: is this sufficient or do we go a little more with option 2?
Lock in Now
The Assumptive Close — Key Principles
01
Start at 3
Always present Option 3 first. Work DOWN. Never start at 1 — you can't go up from the bottom.
02
Steer to 1 or 2
"Most members in your position would just go with the first option." Make option 1 feel safe and smart.
03
Buying Power
When they ask a question showing interest — STOP. That's buying power. Transition immediately to health questions.
04
Health Qualifies
"It's not your wallet that qualifies you — it's your health. 1 in 4 members can qualify." This reframes cost as urgency.
Step 2 — The Closing Flow
Close 01
After Health Questions — You Qualify
Transition immediately into the close. Keep talking — NO SILENCE. Silence kills sales.
"Now guys, I am not an underwriter by any means, but it DOES look like you will be able to qualify."
★ Grab DL → Bank info → Address → SSN → Employer → Physician → DocuSign ★
Close 02
Draft Day & Banking
Monthly automated deduction through their bank gets them the union discount. Give them control of the date.
"Do you work with any credit unions or who do you bank with? That gives you the freedom and control to pick whatever draft day between [14-day window]. Would you rather have this come out at the beginning or more toward the middle of the month?"
★ 28th–31st are no-go dates ★
Close 03
DocuSign Walkthrough
Send the application, walk them through every step. Do not let silence sit. Keep rapport flowing the whole time.
"You're gonna get an automated message here to go ahead and sign it — let me know when you get it… tap that link… do you see where it says 'I agree to use electronic records'… go ahead and tap Start… click Next… adopt your signature… and hit that yellow Finish button."
★ When they ask how they signed → "It was virtual through Zoom." ★
Close 04
Underwriter Call Warning
Set the expectation so they pick up the call and don't freak out when they see an unknown number.
"The underwriters may or may not give you a call — it'll be a 1-800 out of Texas or a 440 out of Cleveland. Make sure you pick up. It'll only take a minute or two."
Closing Rebuttals — Know Every Path
▲ "I Want to Think About It" — Full Flow
"I want to think about it."
↓
"Ya! Of course — I'm the same way when it comes to these types of things. But like I said earlier, I'm only allowed out here ONCE during your service period." (shake head yes)
↓
"Ya but can I just call you tomorrow or something?"
↓
"Of course! Now look at it like this for me — if I had to go back and forth with every member two or three times, it's not only going to double or triple the amount of work I have to do, but also stop me from getting out to all the other Johns and Marys waiting to enroll. So let me ask you — if this $100,000 of whole life was FREE, like you pass tomorrow and your wife gets 100 grand — if that was free, you'd take it right?"
↓
"I mean… yeah obviously if it was free."
↓
"Right! So it's not a QUESTION then, if this is NECESSARY for you guys. It's just more a question — the reason you wanted to think about it was you wanted to make sure this $90 a month was going to be COMFORTABLE for you or not, right?"
↓
"Yeah man $90 is $90…"
↓
"Oh trust me I know — $90 is like a tank of gas now. But please understand — I'm here to HELP YOU GUYS, not hurt you. The union would not send me out here to hurt you guys. So let me make sure — is this $90 a month so uncomfortable it's taking FOOD off the table? Or is it more just like a crunch in the budget?"
↓
If "crunch in budget"
"GREAT! Bob — we can put a crunch in the budget NOW because the REAL crunch in the budget will certainly be the longer we put this off. The more money it will cost you, or worse — God forbid you don't come home one night and this $100k COULD have been used to save the house." ★ CUSTOMIZE CLOSE ★ Then: "You just gotta make me the promise that if this ever becomes uncomfortable to the point it's TAKING FOOD off your table — reach out so we can help you." → Take Away.
If "taking food off table"
"Okay — how long have you been with the UAW? 12 years! Okay — since you've been with them 12+ years, we're able to KEEP the $50k of cancer coverage and instead of $89 it's going to come down to $59 a month. Now I'm sure that's a LOT more comfortable, right?" → Take Away.
▲ "I Can't Afford It" — Full Flow
"I can't afford it." / "Ya we can't do it." (very confident it's too much)
↓
Relax first. Sit back. Say "that's fine" — show visibly that you are relaxed.
↓
"Ya of course John, I totally understand — $89 is $89, I get it. Now let me ask — is this $89 gonna be so much where it's taking FOOD off your table? Or is it just gonna be a crunch in the budget? Right?"
↓
Power Hour Close
"Let's say you were to go into work tomorrow and your boss says 'we're going to have you work 41 hours instead of 40.' With that 1 hour, are you going to buy your dream home? Of course not! On the flip side if it's 39 hours — are you putting a for sale sign in your yard? Of course not! 1 hour plus or minus isn't going to change your family's lifestyle — but NOT having these concerns taken care of certainly would. So let's set that first hour on Monday aside to guarantee whether you're here or not, your family's lifestyle doesn't change." → Promise close → DL.
Money Machine Close
"Imagine you had a machine in your house that printed $4,000 a month legally. If they offered you a warranty — that if it ever broke down and stopped printing money they'd fix it immediately — and it cost 5 cents for every dollar it printed, you'd take that warranty, right? You ARE that money machine to your family. This is the warranty." → Promise close → DL.
All Closing Rebuttals — Study & Own These
"I want to think about it."+
I completely understand. But like I said, the union only allows us out one time — in fairness to all the other members waiting to be enrolled. Now were you leaning more towards the first option, or a little bit more towards the second?
If they push again: "I'm the same way — they wanted us to do this on an enrollment basis. The fact that you want to think about it tells me you truly care about your family. If someone asked what they're worth to you — priceless, right? Absolutely. The good news is they DID come up with a price to protect them. And it's only $__ a week."→ Promise close → DL.
"I can't afford it."+
Relax. Sit back. Say "that's fine." I can understand that. Let's say your boss says 'work 41 hours instead of 40' — with that 1 hour are you buying your dream home? No. If it's 39 hours — are you putting a for sale sign out? No. 1 hour won't change your family's lifestyle. But NOT having these concerns taken care of certainly would. Let's set that first hour on Monday aside to guarantee whether you're here or not, your family's lifestyle doesn't change.→ Promise close → DL.
"I'm not interested."+
Joe/Mary — you're not interested because: you think you don't need it, you want to think about it, or is it a money issue? The needs analysis has exposed a clear need. All we need to do at this point is become problem solvers. No gimmicks — only genuine concern for your welfare. So which is it?→ Address the specific objection.
"I don't think we need this right now."+
Well actually you don't — who does — everything is good now. The problem is when something happens is when your family will desperately need it. It's like why buy a fire extinguisher when your house is not on fire. When the fire starts, it's too late. This is the kind of thing you can ONLY buy when you don't need it. What $__ a week means to you right now is no comparison to what these benefits would mean to your family when the fire starts.→ Promise close → DL.
"I already have life insurance."+
Yes — the needs analysis already took that into consideration and it clearly exposed the need for more coverage. The last thing you'd want is to leave your family exposed to serious financial strain when you're not around. The real question is: now that we know you need more — can you qualify for additional coverage? And if you can, wouldn't you want to take advantage of it now while premiums are still low because of your age?→ Promise close → DL.
"I'd rather just put the money into savings."+
I can understand that — most union members like to save. The only thing that can prevent you from completing those saving plans is if something happens to you. So why shouldn't your family have those things anyways — those good intentions of yours? That's exactly why the protection part is offered. If you complete your saving plan, you'll have the money you want. If something happens to you — your family will have this money. That's the way you'd want it, right?→ Promise close → DL.
"What do you think, honey?" / Hesitation+
Say to the one being asked: Well, you must be the one who handles the budget. Remember — the main thing is getting in on the benefits but keeping it comfortable. Most members are enrolling at this level — is that comfortable or should we make an adjustment?
For long hesitation: Just because you're hesitating so long, I don't think it's a good idea at this level. The important thing is getting in on the benefits — let's adjust the amounts a bit and that will bring it down to $__ a week. Does that make better sense?
"I want to talk to my financial advisor first."+
I understand — we all need advice. But your financial advisor is in business to make money through commission — by selling financial products. So I guarantee you, no matter what this deal is, he'll have other suggestions. Over 20,000 local unions looked at and chose this program over any other — and each union has their OWN financial adviser. The unions' only job is to protect the member's interests — no ulterior motive.→ Enroll now, they can always change later. Promise close → DL.
Goose & the Golden Egg — "I don't need it."+
Joe — if you had a goose that laid golden eggs, would you want to protect the goose or the eggs? Of course — the goose. You ARE the goose. You've been laying golden eggs for your family. As long as you're here you make money — with that money you provide a home, cars, education. You have all of those things protected — car insurance, homeowners insurance — you might even have insurance on your cell phone. But you don't think about how valuable YOU are. It doesn't make sense to protect the eggs and not the goose.→ Promise close → DL.
The Universal Promise Close — Use After Every Rebuttal
Every Rebuttal Ends the Same Way
1
The Promise
"Now Joe/Mary — before I set this up I just need you to make me a promise. If this ever becomes uncomfortable, you let us know — because if we don't hear from you, we can't help you. Can you make me that promise?"
2
The Close
"So all I need is your driver's license and we'll get this taken care of."
3
No Silence
The moment they agree — START TALKING. Fill every second. Ask for the DL, confirm address, ask about the bank. Silence = doubt creeping back in.
4
Take Away
If they truly can't afford it — reduce, don't remove. "We'll keep the full cancer fund — instead of $89 it's going to come down to $59." Keep something in place.
Step 3 — Sale Solidification
Recap everything. Become "Bad Cop" again. Confirm price, permanence, and 1-800 number. End with a compliment and reference beneficiaries.
End-to-end closing walkthrough: health questions bridge, DL, bank, routing number, DocuSign steps, underwriter warning, and the boom close.
Didn't remember the letter, spouse must be there, just mail it, not interested, already have insurance, holiday close, and more.
EAPP Closing Checklist — In Order
EAPP Page 1 — Client Info
1Height & weight (ballpark)
2Social Security Number
3Driver's License Number
4Mailing Address (confirm)
5Official Job Title
6Employer Name
7US Citizen confirmation
8Same beneficiaries as before?
9Bank name + routing + account number
10Draft date selection (14-day window, no 28–31)
EAPP Page 2 — Medical & Final Steps
1Primary physician name & location (Google it)
2DocuSign email address
3Send DocuSign → walk them through every tap
4Agree to SMS → Review docs → Agree to e-signatures → Start → Next → Sign → Finish
5Confirm "all parties have completed signing" text received
6First draft: within 48 hours
7Underwriter call: 1-800 Texas or 440 Cleveland — pick up, say "virtual through Zoom"
8Give them 1-800-686-0042 for any policy questions
9Remind: call beneficiaries — 2 things: claim process + their benefits
10End with genuine compliment. BOOM CLOSE.
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Training Step 5
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